Creativity and Innovation Quiz

Mainly D’s: The Meaning Making Position
The process of Making Meaning is driven by the core need for the meaning and significance that comes from having a sense of purpose and working toward some greater good. In the Meaning Maker position we seek to develop a sense of unique identity. This is particularly important when considering issues around branding.

The competencies we draw on and value at this stage are unity, self-actualization, and authenticity. This process often leads to cooperative interactions with a focus on ethics and morality when working in groups. The contribution of Making Meaning to the creative process is found in the unifying principles that emerge between diverse subjects therefore helping to realise unseen potentials in people, places and things. Meaning may build bridges between people through empathy and clarification of deeper issues.